During my limited time with the brand, I developed a foundational brand system designed to transition the account from photoshoot-only posting to a growth-oriented content ecosystem. This included defining brand voice pillars, implementing consistent color grading, introducing branded Canva templates for scalability, and structuring campaign-style rollouts to improve grid flow and storytelling. The goal was to create cohesion while building long-term sustainability across Instagram and supporting brand touchpoints. You can clearly see where my work began.